Erica Marye

About Erica Marye

Erica is a seasoned higher education marketing professional with nearly 10 years of…

Experience

1. System Director of Digital Marketing

   Kctcs

   Jan 2023 — Present · Versailles, KY, US

   Erica leads and oversees all search engine marketing, enrollment and awareness digital marketing efforts for both the System Office and 16 KCTCS colleges. She leads and supports all organic social media efforts for the System Office and all 16 colleges including YouTube, Facebook, Instagram, TikTok, Snapchat, etc. and ambassador programs. Erica develops web content and supports systemwide SEO efforts. She also develops and tracks all systemwide marketing Key Performance Indicators. She tracks and analyzes all systemwide marketing efforts for both paid media and organic social media efforts and maintains digital marketing budgets for System Office and colleges.Erica supervises two interns and oversight of digital marketing vendor and social media vendor.

Education

• Gateway Community & Technical College

  Web Programming Certificate, Web Programming

  2016 — 2018

• Scott High School

  Commonwealth Diploma, General Education

  2005 — 2009

• Eastern Kentucky University

  Bachelor of Arts (B.A.), Public Relations

  2009 — 2012

• Eastern Kentucky University

  Master's Degree, Public Administration

  2013 — 2014

Skills

• Teaching
• Time Management
• Public Speaking
• Event Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Blog Marketing
• Editing
• Ap Style
• Event Planning
• Wordpress
• Twitter
• Copy Editing
• Marketing
• Management
• Microsoft Office
• Digital Marketing
• Newsletters
• Microsoft Word
• Marketing Communications
• Facebook
• Fundraising
• Blogging
• Communication
• Media Planning
• Publicity
• Social Networking
• Adobe Creative Suite
• Customer Service
• Writing
• Student Affairs
• Critical Thinking
• Budgeting
• Social Media
• Press Releases
• Higher Education
• Leadership
• Grant Writing
• Strategic Planning