Erica Miller

Vice President, Marketing @4patriots

Contributes to overall business strategy and drives growth as key member of Executive Team • Owns the performance of core business processes and capabilities • Built and leads a team of 45 digital marketing and creative professionals; empowers them to increase output and scale revenue production in alignment with strategic objectives • Grows market share via Shopify, direct-response sales funnels, Amazon and Walmart • Leads offer-development, product-marketing and conversion-rate optimization programs • Develops customer lifetime value via SMS, email, direct mail, SEO, partnership, social, etc. • Directs creative output: direct-response copywriting, design, photo & video • Establishes systems for leadership, performance management & talent advancement (company wide) • Leads teams of directors and managers to grow strategic thinking and elevate performance standards across the organization