Erica Miller
- Role
- Vice President, Marketing at 4patriots
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Erica Miller
Strategic oversight of entire marketing function. Leads a team of 30+…
Experience
Vice President, Marketing
Jun 2020 — Present
Contributes to overall business strategy and drives growth as key member of Executive Team • Owns the performance of core business processes and capabilities • Built and leads a team of 45 digital marketing and creative professionals; empowers them to increase output and scale revenue production in alignment with strategic objectives • Grows market share via Shopify, direct-response sales funnels, Amazon and Walmart • Leads offer-development, product-marketing and conversion-rate optimization programs • Develops customer lifetime value via SMS, email, direct mail, SEO, partnership, social, etc. • Directs creative output: direct-response copywriting, design, photo & video • Establishes systems for leadership, performance management & talent advancement (company wide) • Leads teams of directors and managers to grow strategic thinking and elevate performance standards across the organization
Skills
- Direct Marketing
- Direct Mail
- Sem
- Web Design
- Corporate Branding
- Graphic Design
- Online Marketing
- Copywriting
- Branding & Identity
- Social Media Marketing
- Online Advertising
- Integrated Marketing
- Advertising
- Creative Direction
- Social Media
- Web Marketing
- Marketing
- Interactive Marketing
- Editing
- Brand Development
- Digital Marketing
- Traffic Management
- Creative Strategy
- Email Marketing
- SEO
- Project Management
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