Eric Charles Allan

Senior Manager, Social Media Strategy & Innovation @RBC

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Senior Manager, Social Media Strategy & Innovation @RBC

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Toronto, ON, CA

I am responsible for leading RBC’s social media strategy and coordinate execution between partners, vendors, and design teams to deliver breakthrough social media marketing campaigns for a variety of RBC products and brand initiatives.

EDUCATION

N/A

Mount Allison University

Bachelor's degree, Business/Commerce, General

2003 — 2007

Mount Allison University

Bachelor of Arts, Commerce

2008 — 2009

George Brown Polytechnic

Post Graduate Diploma, Sport & Event Marketing

SKILLS

AnalyticsPublic RelationsOnline AdvertisingOffice Sporting EventsContent ManagementBloggingAdvertisingMarketing StrategyDigital MarketingStrategic PlanningManagementSocial NetworkingSocial Media MarketingSpreadsheet WizardrySponsorshipEvent ManagementDigital StrategyAdditional SkillsStrategyEvent PlanningMarketing CommunicationsFacebookSocial MediaHandshakefullnessMarketingTeam LeadershipOffice Dj

ABOUT ERIC CHARLES ALLAN

Strategic and innovative Marketing Director with success supporting sales, brand promotion, and digital presence goals for high-profile brands. Reputation for leading and innovating content marketing; pioneering new marketing tactics that cut through the noise and reach target customers; and developing top talent.History of cultivating collaborative and engaging workplace cultures, where an integrated team of creatives and strategist can thrive. Deliver ongoing coaching and encouragement – sparking unprecedented engagement and retention rates. Flawless record of achieving aggressive deliverables and deadlines. Strong technical and digital marketing knowledge.

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Eric Charles Allan — Senior Manager, Social Media Strategy & Innovation at RBC in Toronto, ON, CA | Unifers