Eric Charles Allan
Senior Manager, Social Media Strategy & Innovation @RBC
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WORK HISTORY
Senior Manager, Social Media Strategy & Innovation @RBC
Toronto, ON, CA
I am responsible for leading RBC’s social media strategy and coordinate execution between partners, vendors, and design teams to deliver breakthrough social media marketing campaigns for a variety of RBC products and brand initiatives.
EDUCATION
Mount Allison University
Bachelor's degree, Business/Commerce, General
Mount Allison University
Bachelor of Arts, Commerce
George Brown Polytechnic
Post Graduate Diploma, Sport & Event Marketing
SKILLS
ABOUT ERIC CHARLES ALLAN
Strategic and innovative Marketing Director with success supporting sales, brand promotion, and digital presence goals for high-profile brands. Reputation for leading and innovating content marketing; pioneering new marketing tactics that cut through the noise and reach target customers; and developing top talent.History of cultivating collaborative and engaging workplace cultures, where an integrated team of creatives and strategist can thrive. Deliver ongoing coaching and encouragement – sparking unprecedented engagement and retention rates. Flawless record of achieving aggressive deliverables and deadlines. Strong technical and digital marketing knowledge.
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