Erica Kiefer
Chief Growth Officer, Founding Member @AgencyBloc
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WORK HISTORY
Chief Growth Officer, Founding Member @AgencyBloc
Cedar Falls, IA, US
As a senior member of the AgencyBloc leadership team, my focus is to maximize overall revenue growth for the organization. Recognizing that growth is fueled by more than sales & marketing, as well as hindered by other factors internally and externally, I take a broad strategic perspective to promote company growth.In addition to sales & marketing leadership, I led the launch of AgencyBloc\'s Revenue Operations team in 2021, which provided operational, analytical & enablement functions for the GTM teams. In 2022 I stood up the Data Enrichment efforts to support our newly formed BDR team. In 2025 we added Product Marketing leadership to the Growth Team. As CGO, I work closely with the strategic leadership in all areas of the organization to provide solutions to growth restrictions and launch new initiatives to increase growth potential.
EDUCATION
Iowa State University
BA, English
Kansas State University
Psychology
SKILLS
ABOUT ERICA KIEFER
With 20+ years of helping organizations grow through SaaS, I\'ve learned that I love helping businesses and people grow. With a focus on sales and marketing, I\'ve enjoyed building and leading teams at start ups, growth stage and mature organizations, helping both leadership and team members navigate each new phase of growth. Lastly, there\'s nothing more fun than success, particularly when the progress of the business is in step with the growth of the people building it.
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