Erica Lee
Executive Director at Hearts & Science
- Role
- Executive Director at Hearts & Science
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Erica Lee
Media executive with 20 years experience leading cross-discipline teams and integrated/multi-channel media planning, strategy and activation across national accounts including Warner Bros, Sony Pictures, Disney, CBS, Tinder, Cuties Clementines, Phillips 66 and Panda Express. Specialties: Media Planning, Media Strategy, Digital Marketing, Integrated Communications Planning, Social, Influencer Marketing, Programmatic, Data Solutions, Brand Strategy, Leadership, Management
Experience
Executive Director
Mar 2022 — Present · Los Angeles, CA, US
From Barbie to Minecraft, track record of leading cultural-piercing strategy, flawless execution and standout, full-lifecycle business outcomes for Warner Bros. across key divisions including: Theatrical (Domestic & International), Home Entertainment and Gaming. BEETLEJUICE MOVIE AWARDS (20••••25): Drum Marketing Awards, Americanas, 2025: • Gold, Entertainment• Gold, Media• Gold, MetaverseM & M Global Awards - Best Use of Gaming, Gold Mediapost OMMA Awards 2025: • Winner, Gaming• Winner, Entertainment, Games/Music/TV/Other BARBIE MOVIE AWARDS (20••••25): Cannes Lion International Festival of Creativity - Bronze, 2024WARC Award for Effectiveness - Gold, Cultural Impact, 2025M & M Global Awards 2024• Gold; Best Integrated Campaign• Gold; Best Campaign for Entertainment, Media & SportAdweek Media Campaign of the Year 2024Festival of Media Global: 2024• Silver, Best Integrated Campaign• Bronze, Best Launch or Relaunch • Bronze, Best Viral CampaignFestival of Media NA 2024• Best Launch or Relaunch• Best Use of OnlineShorty Awards 2024• Entertainment Category Winner • Innovative Media Buying Strategy Category Winner • Integrated Campaign Mediapost OMMA Awards 2024: • Winner, Entertainment: Games/Music/TV/OtherSmartie Awards 2024:• Best in Show• Gold, Brand Experience• Gold, Omnichannel MarketingDrum Marketing Awards, Americanas: 2024• Editor’s Choice Awards• Gold, Entertainment• Gold, MediaThinkLA IDEA Awards 2024:• Winner, Best Entertainment Campaign• Winner, Campaign of the Year
Education
University of Nebraska at Kearney
Bachelor of Science, Advertising, Public Relations, Graphic Design.
1999 — 2003
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