Erica Benton
Director @ Sprout Social | Customer Marketing & Strategic Program Management
- Role
- Director Customer Marketing at Sprout Social, Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Erica Benton
I lead teams that deliver impactful programs with measurable results by connecting ideas, people, and systems in balanced and thoughtful ways. With more than 20 years of experience in the technology marketing, I empower employees to excel in both hybrid and remote work. My teams are known for successful partnerships with cross-functional partners, as well as for consistent success in delivering customer value and improving customer performance metrics.
Experience
Director Customer Marketing
May 2025 — Present
Education
University of Vermont
Animal Science
1998 — 2000
University of California, Davis
Bachelor of Science (BS), Animal Sciences & Business Management
2001 — 2003
Skills
- Marketing
- Leadership
- Corporate Blogging
- Customer Advocacy
- Creative Direction
- Public Speaking
- Training
- Marketing Communications
- Strategy
- Wordpress
- Market Research
- Event Management
- Social Networking
- Online Marketing
- Management
- Marketing Strategy
- Blogging
- Lead Generation
- Project Management
- Salesforce.com
- Web Design
- Voice of the Customer
- Strategic Partnerships
- Strategic Communications
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Press Releases
- Analytics
- Public Relations
- Internal Communications
- Media Relations
- Social Media
- Social Media Marketing
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