Erica Iacono
Content Marketing| Content Strategy| Editing| Writing| Communications
- Role
- Editorial Director, Insider Studios at Business Insider
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Erica Iacono
I\'m a storyteller at heart and that passion has been the driving force of a more than 20-year career in content marketing, editorial, and communications. I enjoy helping companies tell stories that generate engagement and positively impact business outcomes. Career highlights include: • Building editorial teams. • Overseeing hundreds of branded content campaigns for Fortune 500 companies across tech, finance, and lifestyle. • Crafting thought leadership content for senior executives through bylines, op-eds, and speeches. • Conducting content analysis to drive content recommendations and client renewals.
Experience
Editorial Director, Insider Studios
Oct 2019 — Present · New York, NY, US
Oversee all editorial production for custom content including articles, interactives, and videos. • Work closely with Insider\'s special projects team to ensure the quality and brand safety of editorial sponsorships for clients such as ING, Fidelity, Microsoft, Cisco, Charles Schwab, and Bank of America. • Collaborate with Insider Inc.\'s international sales team on ideation for clients, as well as managing editorial production for campaigns that span EMEA and APAC; includes…
Education
University of Delaware
Bachelor of Arts, English (Journalism)
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