Erica Hulse
Content & Social Media Strategist @University Of Louisville College Of Business
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WORK HISTORY
Content & Social Media Strategist @University Of Louisville College Of Business
Louisville, KY, US
Crafts feature articles of College students, alumni, faculty, staff, and community partners for the College of Business print and digital publication, Currency, the monthly newsletter, The Exchange, and for the College website• Designs, creates, and edits written content, graphics, and video for official University of Louisville College of Business (@UofLBiz) social media accounts on Facebook, Instagram, LinkedIn, Threads, TikTok, and X• Trains social media student interns on College and departmental policies and procedures, and oversees social media projects produced by interns and social media student ambassadors• Photographs all major College events and takes new faculty and staff headshots for the College website• Assists with designing and publishing College website pages as needed
EDUCATION
Western Kentucky University
Bachelor of Arts (B.A.), English/Allied Language Arts (Journalism, Theatre, & Speech Communication)
University of Louisville
Graduate Certificate, Organizational Change in Higher Education
University of Louisville
Master of Arts (M.A.), Higher Education Administration
ABOUT ERICA HULSE
Visionary, results-driven content strategist with 20+ years’ experience in the education industry as instructor, support staff, and marketing and communications professional. Skilled in crafting thoughtful, purpose-driven campaigns that amplify engagement, build community, and drive measurable growth across digital and traditional platforms. Proven ability to lead teams and projects, collaborating cross-functionally to design, implement, and manage crisis communication plans. Adept at using data analytics to inform decisions, enhance visibility, and deliver impactful outcomes, including fundraising success and student retention efforts.
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