Erica H.

About Erica H.

Purpose-driven marketing leader with 18+ years of experience building iconic brands and driving growth across The North Face, Southwest Airlines, Hasbro, Samsung, and more. Proven success in brand strategy, integrated campaigns, lifecycle marketing (email, app, push, SMS), loyalty programs, and partnerships—across both agency and in-house roles.Skilled in translating global strategy into actionable marketing plans. Expert in managing large budgets, launching enterprise-wide initiatives, leading RFPs, and building high-performing teams. Known for delivering creative, data-informed solutions that move the needle. Strengths:Brand Storytelling | GTM Strategy | Integrated Marketing | Creative Direction | Team Leadership | Agency & Vendor Management | Customer Engagement | Process OptimizationPassionate about mentoring, collaboration, and challenging the status quo with innovative ideas. Always learning. Always evolving.Other Professional Highlights: • April 2025- Completed Loyalty Programs: The Complete Masterclass in New York City• ‘25/’24 Mentor and leader for Masters and Undergrad campaign class projects at the University of Denver and Oklahoma• ’24 Select participant in Denver Chamber Leadership Exchange, focused on business and civic leadership.• ’24 REGGIE Awards judge for ANA (Association of National Advertisers)• ’23 Podcast guest on Let’s Talk Loyalty https://letstalkloyalty.com/the-north-face-driving-loyalty-for-the-worlds-premier-exploration- company/• ’22 Speaker at CRMC, presenting about loyalty transformation at The North Face. https://drive.google.com/file/d/1p6uMynVrBHWa5xDb5GQtGN47DF0HoErD/view• ’21 Webinar host around Loyalty Transformation- Loyalty 360 & Concentrix

Experience

1. Head of Lifecycle Marketing and Brand Loyalty

   The North Face

   May 2025 — Present · Denver, CO, US

   As Head of Lifecycle Marketing and Brand Loyalty at The North Face, I lead a high-performing team focused on creating meaningful, data-driven customer experiences that drive retention, repeat purchase, and emotional connection. I build strategies that span the entire customer journey—from first touch to long-term advocacy—grounded in insight, storytelling, and performance. I thrive at the intersection of brand and CRM, blending creativity with analytics to deliver measurable growth and lasting loyalty. My leadership style is collaborative, curious, and focused on developing both people and programs that scale

Education

• The University of Texas at Austin

  BS, Advertising; Media Planning

  2004 — 2007