Erica Holley
Creative Strategy & Advertising @National Basketball Association (NBA)
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WORK HISTORY
Creative Strategy & Advertising @National Basketball Association (NBA)
New York, NY, US
Creative Producer that drives digital innovation for the NBA – uncovering insights, defining creative territories, and developing leading strategies that allow the NBA to connect meaningfully with fans and prospective fans-Lead strategic creative direction for tentpoles inclusive of key art and style guide creation-Develops integrated strategies and creative briefs using data analysis-Collaborates with IAT(Integrated agency team) members across disciplines-Supervises asset creation and execution for tentpole campaigns across paid, institutional (O&O),brand partnerships, digital storefronts (Apple, Amazon, etc), and domestic & international retail (digital and brick & mortar) among other spaces.
EDUCATION
NAMIC (National Association For Multi-Ethnicity In Communications)
Leadership Seminar, Certificate of Achievement
University of North Carolina at Greensboro
BA, Communication
SKILLS
ABOUT ERICA HOLLEY
I am a culture & innovation marketer. My career has been rooted in marketing popular culture and entertainment. I am a leader, a creative, a strategist, and an executor that brings an infectious energy into any space where I am invited.
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