Erica H.

About Erica H.

At my core, I’m a strategist and storyteller with more than 15 years of global experience spanning earned, shared, and owned media. Throughout my career, I’ve led brand positioning, media relations, external marketing communications, and PR strategy for companies across sectors. As a reputation-focused leader and brand defender, I specialize in managing external communications, building narrative resilience during crises, and driving proactive storytelling that fosters stakeholder trust and brand equity.I’ve served as a brand spokesperson and architected award-winning communications programs and omni-channel marketing campaigns across North America, Europe, the Middle East, and Asia. I bring a data-driven, insight-led approach to strategic communications—combining media relations, influencer marketing, partnerships, and social strategy to deliver measurable outcomes. My strength lies in translating complex business challenges into compelling, human-centered stories, while also identifying public relations angles to amplify marketing and advertising campaigns.As a global communications leader, I’ve built and led diverse teams grounded in empathy, curiosity, and accountability. I believe growth comes from transparency, experimentation, and cross-functional collaboration. With an entrepreneurial spirit, I lead with integrity and coach with intention—committed to nurturing talent and driving results.We live in a new era where AI is shaping the way stakeholders are learning and discovering new things. I embrace AI and use it daily. Specialties: Strategic Communications, External Affairs, Crisis & Issues Management, Media Relations, Executive Visibility, Brand Strategy, Integrated Marketing, Organic Social Media, Influencer Strategy, Global Team Leadership, Thought Leadership, Partnerships and ActivationsMedia Highlights: Featured in Forbes, BuzzFeed, The New York Times, Essence, PRWeek, and D MagazineI create measurable integrated marketing comms plans and omni-channel tactics that will help increase brand affinity, culture equity, and earned media. With a data-centric mentality and a customer-focused plan, my outlook on integrated marketing is to always be curious and to never stop experimenting (test and learn).As a previous entrepreneur, my management style is collaborative, direct, transparent and honest. Nothing brings me more joy than growing people! I hope this was helpful. Warmly,Erica“It’s the hard days that determine who you are.” - Sheryl S••••••••@gmail.com

Experience

1. Vice President, Pr & Communications

   Live Nation Entertainment

   Jan 2025 — Present

   Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world. Artist powered. Fan Driven.

Education

• Florida Agricultural and Mechanical University

  Bachelor of Arts (B.A.)

• New York University

  Master of Science, Public Relations & Corporate Communications

• SMU Cox School of Business

  MBA, Marketing

Skills

• Corporate Communications
• Public Relations
• Social Media
• Fashion
• Events