Erica Thompson

Chief Marketing Officer @Human Health Project Hhp

Lead all aspects of the organizations’s marketing initiatives, including digital marketing, social strategy, and brand development\\\\n• Develop annual marketing and communication strategy\\\\n• Created marketing organization structure across three programs, with oversight of a team of 24 people spanning 3 countries\\\\n• Conceptualized and implemented campaigns that have resulted in 181% yoy increase in donations from individual donors\\\\n• YOY increase in revenue of 634% due to corporate donation matching thresholds being achieved as a result of marketing campaigns\\\\n• Implement comprehensive reporting and analytics tracking\\\\n• Oversee marketing automation, CRM, social media, website\\\\n• Manage marketing budget\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n