Erica Rualo

About Erica Rualo

I am a passionate content strategist who has shaped an enterprise content strategy to integrate new brand initiatives, a hierarchy of communication goals and persona needs in order to support the business’ future state goals. I enjoy the challenges of wearing many hats: digital strategist, user advocate, business analyst, web principal and more. I take great pride in making sure a site has steak as well as sizzle. I often think in spreadsheets and am happiest when I am learning.Specialties: Content strategy, editing online content for financial advisors as well as shareholders, content governance, site migration planning, maintaining an editorial calendar, site search analysis, writing to maximize SEO.

Experience

1. Content Strategist Lead Editor

   Chase

   Sep 2021 — Present

Education

• Binghamton University

  Bachelor of Science (BS); Bachelor of Arts (BA), Biology, General; English Literature

  1989 — 1993

• New York University

  MA, Journalism, Science & Environmental Reporting Program

  1995 — 1997

Skills

• Publishing
• Digital Marketing
• Web Content
• Storytelling
• Digital Media
• Copy Editing
• Marketing
• Marketing Communications
• SEO
• Digital Strategy
• Content Strategy
• Editorial
• Web Analytics
• Integrated Marketing
• Newsletters
• Copywriting
• Journalism
• Web Content Management
• Strategy
• Online Marketing
• Content Development
• Editing
• Email Marketing
• Internal Communications
• Content Syndication
• Content Management
• Writing
• Strategic Communications