Erica Griesemer

About Erica Griesemer

I am a marketing & media consultant where I leverage my marketing and digital expertise and over 20+ years of sales management & advertising experience to help marketing consultants and clients grow their businesses through innovative and effective digital and traditional solutions. Prior to being a Marketing/Media Consultant I led sales teams with a focus on digital & digital operations.I have a passion for helping others and a proven track record of exceeding goals.Previously, I co-founded and led two successful digital advertising agencies, White Sand Digital and AutomotiveOnly.com, where I applied my knowledge of various industries, such as automotive, legal, healthcare, tourism, home services, and retail, to create and execute customized digital strategies. I also developed and trained sales teams, managed large and small accounts, and maintained the highest standards of ethics and integrity in all my dealings. My mission is to drive digital transformation and deliver value to my marketing consultants, clients, and company.

Experience

1. Digital Sales Manager

   WGAL 8 TV

   Feb 2026 — Present

   I lead digital revenue growth by helping local and regional businesses connect with the right audiences through strategic, data-driven advertising solutions across Hearst’s digital, streaming, and broadcast platforms.In this role, I partner closely with clients, sales teams, and internal stakeholders to: • Build full-funnel digital strategies that drive measurable results • Translate complex digital solutions into clear, actionable recommendations • Develop and empower sales professionals through coaching, training, and real-world application • Foster collaborative, high-performing teams grounded in accountability, curiosity, and shared wins • Strengthen long-term client relationships rooted in trust, transparency, and outcomesWith 20+ years of experience in media and integrated marketing, and leadership, I bring a hands-on, consultative approach that blends strategy, storytelling, and performance marketing to help businesses grow.Proud to be part of Hearst Television and the WGAL team, serving a market rich in community, opportunity, and innovation.Let’s build campaigns that don’t just get clicks — they create impact.

Education

• Ivy Tech Community College

  Nursing Education

• Vincennes University

  Business, Management, Marketing, and Related Support Services

Skills

• Leadership
• Newspapers
• Marketing Communications
• Newsletters
• Passion for Helping Others
• Marketing
• Business Networking
• Press Releases
• Digital Media
• Goal Oriented
• Sales Management
• Cold Calling
• Google Analytics
• Brand Development
• Sales
• Helping Clients Succeed
• Problem Solving
• Team Building
• Management
• Advertising
• Email Marketing
• Commitment to Customer Service
• Social Media Marketing
• Online Advertising
• Yahoo
• SEO
• Salesforce.com
• Copywriting
• Digital Strategy
• Online Marketing
• Exceptional Listener
• Strategic Planning
• Mentoring New Hires
• Digital Marketing
• Social Media
• Public Relations
• Budgets
• Direct Mail
• New Media
• Highly Motivated Self-Starter