Erica London
Consumer Insights & Analytics Leader @Kimberly-Clark
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WORK HISTORY
Consumer Insights & Analytics Leader @Kimberly-Clark
Chicago, IL, US
I made a strategic transition back into Market Research, leading consumer insights for premium Huggies Diaper products.
EDUCATION
DePaul Driehaus College of Business
MBA, Marketing
Miami University
Speech Communications, Public Relations and Marketing
SKILLS
ABOUT ERICA LONDON
I am an accomplished market research and innovation leader with over 20 years of experience providing insight, analysis, and strategy.My expertise is in designing research that shapes strategy, which maximizes market growth and strengthens the financial posture of organizations. I am adept at leading teams through mentorship, coaching, and navigating third-party relationships. From establishing accountability to helping with professional growth and development opportunities, I help instill confidence and optimize performance within teams. Key Skills • Marketing Strategy Development• Brand Development & Awareness• Innovation & Product Launch • Cross-Functional Collaboration• Consumer Insights• Team Leadership • Marketing Communications• Qualitative Research
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