Erica Erica Novak Elkin
Senior Brand Account Executive | Retail at Google
- Role
- Brand Account Executive Big Box Retail at Google at Google
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Erica Erica Novak Elkin
I\'m a highly motivated and results driven Senior Account Manager with a passion for client services and account management.With my strong background in retail advertising within the digital space, as well as my experience in sponsorships, partnerships and promotions, I have the ability to successfully meet KPI goals, while creating engaging and meaningful programs that drive business for my clients. I have had marketing experience on both a local and national level, creating programs and managing campaigns that include both branding messages as well as retail driving components. My experience with national partners (NFL, NBA, MLB and WWE), as well as sponsorships with local sports teams (NY Giants, NY Mets, Miami HEAT, etc.) has also provided me with a strong background in retail licensing as well as on-site, in-arena and online product and brand marketing. Specialties/Skills: Digital marketing/advertising, website content management, email marketing strategy, social content management, social strategy, Google Analytics Certified, Google AdWords Certified, Adwords video campaign optimization, partnerships, promotions, communication skills, customer relations, sports sponsorships, event management, contract negotiation, meeting facilitation, public speaking, research, sales, trade showsPrograms/Tools: Outlook, Microsoft Word, Excel, PowerPoint, Keynote, Photoshop, Google Analytics Certified, Omniture Analytics, Google Adwords Certified, Google Adwords for Video, Facebook, Twitter, Instagram, YouTube, Pinterest
Experience
Brand Account Executive Big Box Retail at Google
Nov 2021 — Present · Atlanta, GA, US
Brand Strategy Lead for Google\'s partnership with The Home Depot.
Education
Florida State University
Music Therapy/Therapist
2004 — 2005
University of South Florida
Bachelor of Arts, Advertising
2005 — 2010
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