Erica Jones Rose

About Erica Jones Rose

I build brands that grow – and teams that deliver.Over the past 15+ years, I’ve led marketing and sales organizations through transformation, brand reinvention, and measurable growth. My career spans Fortune 100 to high-growth private companies, but the throughline is the same: create clarity, connect marketing to revenue, and lead with accountability.Today, as Head of Marketing at Fraza, I lead a talented marketing and inside sales team responsible for brand, strategy, digital, content, and demand generation – driving measurable results in a competitive, service-based B2B environment. Together, we\'ve increased qualified lead flow by 30%, improved conversion rates across the funnel, and built the marketing tech stack and CRM infrastructure that connects marketing performance directly to business outcomes.Before Fraza, I spent over a decade with Procter & Gamble, where I helped launch and scale Tide Cleaners from concept to national market leadership. I built the marketing framework, defined the customer acquisition model, and led a team driving record-breaking sales growth across 200+ locations. That experience shaped my approach to leadership – balancing disciplined brand-building with the agility and creativity required to grow something entirely new.I later served as CMO of a full-service marketing agency, leading strategy, creative, and campaigns for B2B and B2C clients nationwide. Across every role, my focus remains the same: align brand and purpose, integrate data and storytelling, and build teams that deliver results that matter.What sets me apart isn’t just growth metrics – it’s how I lead. I bring operational discipline, creative vision, and a deep belief that brand, data, and people must work in sync to move a business forward.Core Skills: Brand Management, Marketing Strategy, Go-to-Market Strategy, Demand Generation, Digital Marketing / SEO, Campaign Development, Media Planning, Analytics & Reporting, Customer Engagement, Content Strategy, Inbound Marketing, Inside Sales, Sales, Sales Support, Commercial Growth, Cross-Functional Collaboration, Organizational Leadership, Team Development, Stakeholder Relations, Public Relations, Forecasting & Planning, Budget Management, Thought Leadership, Brand Innovation, Product Management, Communications

Experience

1. Marketing Director

   Fraza

   May 2024 — Present · Detroit, MI, US

   Leading the marketing and inside sales organization for a rapidly expanding material handling company, driving brand growth, lead generation, and market expansion across four brands and nine business verticals. Partnering with Sales and Operations to align marketing strategy with business objectives and accelerate revenue growth.Spearheading initiatives in branding, digital marketing, SEO, content, and customer engagement to enhance visibility and generate qualified pipeline - achieving a 24% lift in lead flow and improved conversion rates across the funnel. Building a data-driven marketing tech stack and CRM foundation that connects performance to outcomes and strengthens collaboration across the organization.

Education

• Purdue University

  Bachelors, Marketing

Skills

• Marketing Event Planning
• Account Management
• Office Administration
• Customer Service
• Strategy
• Management
• Team Building
• Cross-Functional Team Leadership
• Marketing Strategy
• Competitive Analysis
• Marketing
• New Business Development
• Leadership
• Marketing Communications Planning
• Business Development
• Market Planning
• Market Research
• Franchising
• Strategic Planning
• Marketing Communications
• Corporate Communications
• Customer Insight