Erica Conover

About Erica Conover

As a marketing and business development professional, I bring a unique skill set honed across the NFL, MLB, collegiate sports, non-profits, an Am Law 100 firm, events, and healthcare. This diverse background allows me to approach marketing and business development holistically to elevate practices.Operating at the intersection of marketing and sales, I leverage creative and business strategies to craft tailored solutions. With strong business acumen, a competitive spirit, and keen attention to detail, I currently manage all marketing activities for a defense and national security focused law firm based in Virginia. As part of my role, I collaborate closely with practice leads to implement our vision across platforms, driving brand awareness and new business.A proud Texan, I hold a B.B.A. in Marketing from Baylor University and an MBA with a Digital Marketing concentration from the University of Maryland. Certified in Google Analytics and trained in Crucial Conversations, I\'m committed to continuous learning!

Experience

1. Bd & Marketing Manager

   Fluet

   Oct 2022 — Present

   Single handedly lead organization wide rebrand efforts including development of a new firm logo, brand guidelines and templates, enhanced website, updated firm visuals, and all other external facing initiatives (email, social media, collateral, etc.) • Oversee, guide, and collaborate with practice group leads and individual partners to develop and implement tailored, proactive business development and marketing strategies and drive client targeting• Lead all RFP, sales, and business development efforts for four (4) group groups• Monitor industry trends on behalf of attorneys to provide strategic guidance and execution on marketing and BD activities, including thought leadership, events, and social media efforts.• Solely leading robust CRM overhaul to proactively provide additional BD tools and strategies for all four (4) practice groups

Education

• Baylor University

  Bachelor’s Degree, Marketing

  2014 — 2016

• University of Maryland

  Master of Business Administration - MBA

  2018 — 2020