Erica Colaianne

About Erica Colaianne

Erica Colaianne is an award-winning content strategist and social media manager known for her innovative content approaches and dedication to audience development and community engagement efforts. She is the Director of Content Strategy and Audience Development at the University of Michigan where she spearheads the production, implementation and evaluation of the content strategy for the University of Michigan portfolio of digital platforms. Erica leads the university’s social media team that creates dynamic and engaging content every day for audiences of nearly 3 million. She fosters a collaborative environment for creative content production that demonstrates the impact of the institution and tells the stories of Wolverines’ experiences through authentic approaches. Erica\'s previous roles include leading marketing and communications efforts at Wayne State University and Beaumont Health, as well as agency work and several years as a reporter. Erica is also currently an adjunct professor at Northwood University teaching digital marketing and consumer behavior courses online in their marketing program. Erica has been a speaker for events including CASE Social Media and Community, CASE District V Annual Conference, Times Higher Education Hashtag HigherEd US, EduWeb Summit, Social Media Strategies Summit, Big Ten Plus News and Marketing Directors, CUPRAP, and has had featured speaker and organizing roles for conferences including- CASE Social Media and Community Conference Chair: 2026, 2025; Co-chair: 2024 - Keynote Speaker: UCR Marketing & Communications Conference 2025 - Keynote Speaker: Social Media Strategies Summit for Higher Education Conference 2024- Program Chair: Higher Ed Web Regional Conference 2024 Her work “Navigating social media platform algorithms to create meaningful connections with communities” was published in the Journal of Education Advancement & Marketing (Volume 10, Number 3), and she has also been a guest on Enrollify’s Confessions of a Higher Ed Social Media Manager’s podcast with Jenny Li Fowler (episode 43: A Look into University of Michigan’s Social Media Playbook), Enrollify’s The Application podcast with Allison Turcio (episode 46: Mastering Cross Platform Social Media in Higher Ed), and Lia Haberman’s ICYMI Newsletter (Sept. 8, 2025: How to Run Higher Ed Social in 2025).

Experience

1. Adjunct Faculty

   Northwood University

   Aug 2024 — Present

   Adjunct faculty in the Marketing Department at Northwood University teaching \"Digital Marketing Concepts (MKT 3200)\" and \"Consumer Behavior (MKT 3050)\"

Education

• Wayne State University

  Bachelor of Arts (B.A.)

  2008 — 2011

• Eastern Michigan University

  Master of Science (M.S.)

  2013 — 2015