Erica Campbell Byrum
AVP of Social Media for Apartments.com | Co-Author of Youtility for Real Estate | Public Speaker
- Role
- Assistant Vice President of Social Media (Saas Solutions) at Apartments.com
- Location
- Norfolk, VA, US
- LinkedIn followers
- 500 followers
About Erica Campbell Byrum
Erica Byrum is the Assistant Vice President of Social Media at Apartments.com, a leading…
Experience
Assistant Vice President of Social Media (Saas Solutions)
Feb 2018 — Present · Norfolk, VA, US
Social Media & SaaS Revenue Leader: Leading high-impact sales and client services teams that drive significant year-over-year recurring revenue growth for social media/reputation SaaS product. Notable strengths in devising growth strategy, building top-performing teams, driving digital transformation, and establishing thought leadership presence.• Directing go-to-market strategy and positioning for social media/reputation SaaS product driving strong growth in ARR expansion through strategic sales leadership initiative.• Cultivating relationships and negotiating contracts with enterprise decision makers to drive sales growth.• Leading a team of 20+ sales and client services professionals supporting thousands of customers.• Creating robust sales enablement program including sales playbook, demo videos, value props, and battlecards for 500-person sales team. Driving consistent product positioning through trainings. • Consolidated product roadmaps, positioning and GTM plans in $350M acquisition. • Managing strategic partnerships and vendor relationships to create an ecosystem delivering value to enterprise customers.• Establishing prominent industry voice through 35+ keynote speeches, monthly video series, podcasts, 20+ webinars and blogs.
Education
Old Dominion University
Bachelor of Science in Sports Management, Minor in Marketing and Concentration in Sports Marketing/Promotions
2000 — 2004
Skills
- Advertising
- Direct Mail
- Sem
- Event Planning
- Social Networking
- Social Media Marketing
- Press Releases
- Digital Media
- Google Analytics
- Blogging
- Lead Generation
- Direct Response
- Web Analytics
- Integrated Marketing
- New Media
- Interactive Marketing
- Graphic Design
- Web Marketing
- Trade Shows
- Adobe Creative Suite
- Analytics
- Public Relations
- Internal Communications
- Strategy
- Marketing
- Google Adwords
- Digital Marketing
- Brand Management
- Brand Development
- Marketing Strategy
- Public Speaking
- Digital Strategy
- Email Marketing
- SEO
- Online Marketing
- Start-Ups
- Advertising Sales
- Social Media
- B2b
- Direct Marketing
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