Erica Cabrera
Marketing Transformation Leader | Global Marketing Automation, AI Enablement & Scalable Lifecycle Strategy
- Role
- Group Manager, Marketing Automation (Email & Ipm) at Zendesk
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Erica Cabrera
I’m a marketing transformation leader focused on building the platforms, data, and operating models that enable personalized, high-impact marketing at scale. I’ve led enterprise marketing capability transformations across CRM, marketing automation, analytics, and content operations - partnering closely with Product, Technology, and Data teams to modernize systems, improve measurement, and streamline execution. My work centers on turning complexity into clarity through strong governance, scalable workflows, and actionable insights.I’m passionate about developing teams, driving continuous improvement, and helping organizations connect strategy to execution in meaningful, measurable ways. Seattle, WA
Experience
Group Manager, Marketing Automation (Email & Ipm)
Jan 2025 — Present
Education
University of California, Riverside
Bachelor of Arts (B.A.), Film & Visual Media
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