Erica Burkhart
Global Marketing Planner | Marketing Manager
- Role
- Preference & Engagement Marketing Planner at Siemens Digital Industries Software
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Erica Burkhart
As a Global Academic and Future Workforce Marketing Planner at Siemens Digital Industries Software, I contribute to the development of investment strategies, the definition of business priorities, and the establishment of KPI frameworks for the academic and future workforce industry. My role includes crafting industry reputation and demand-creation plans to meet pipeline targets while analyzing global industry and campaign performance to inform strategic planning and optimize marketing outcomes. With extensive expertise in data analysis, demand planning, and account marketing, I collaborate with cross-functional teams to align execution around strategic objectives, ensuring clarity and accountability across stakeholders. Guided by a commitment to delivering measurable results, I focus on shaping impactful marketing strategies that drive alignment with global and zone priorities.
Experience
Preference & Engagement Marketing Planner
Siemens Digital Industries Software
Jan 2026 — Present · Milford, OH, US
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor's Degree, International Business and Marketing
2009 — 2014
Toulouse Business School
Bachelor Programme, Bachelor of Business Administration
2011 — 2011
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