Erica Bolton

Supervisor, Strategic Communications @CareFirst BlueCross BlueShield

Baltimore, MD, US

Lead and empower a team of copywriters, overseeing the creation and editing of all external and internal communications, including marketing, member-facing, website, and B2B content. Pioneered and implemented a comprehensive organizational style guide, significantly enhancing writing strength and brand consistency across all communications. Managed a diverse content portfolio, including executive writing, script development, and content for key partnerships (e.g, Junior Achievement, Ravens). Championed initiatives to transform complex mandated communications into clear, human-centric, and mission-driven content. Developed and deployed an AI framework for the team, streamlining content creation processes and boosting efficiency. Oversee SEO vendor relationships and strategic content implementation, optimizing for search performance and maximizing content reach.

Salisbury University

BA, English, Dance