Erica Becker

About Erica Becker

As a creative, innovative business leader, I thrive at the intersection of design…

Experience

1. Executive Producer

   Boise Fashion Week

   Apr 2023 — Present · Boise, ID, US

   Talent & Casting Management: Directed casting and coordination for 150+ models and creatives per season. Oversaw model communications, practice scheduling, fittings, and lineup logistics—ensuring a seamless, professional experience for both talent and attendees.Designer Relations & Placement: Recruited designers nationally and regionally. Matched them with models, sponsors, and thematic shows to maximize exposure, creativity, and brand alignment.Venue Selection & Permitting: Personally scouted and secured event venues, negotiated contracts, and obtained all necessary city permits—ensuring compliance with local regulations while optimizing production needs and guest experience.Stage Coordination & Runway Management: Designed and coordinated all runway layouts and backstage flow. Led cue-to-cue rehearsal operations, lighting direction, and stage transitions to maintain pacing and visual impact.Media & Press: Wrote and distributed press releases, secured regional press coverage, and handled all media correspondence including Idaho Today, Boise Weekly, WWD and Vogue. Music Programming: Curated and coordinated music selection and DJ partnerships to match designer collections and elevate the overall show experience.Executive & Admin Support: Managed executive-level calendars, handled sensitive communications, and supported high-level meetings and travel logistics for leadership and sponsors.Accounting & Budget Oversight: Tracked event budgets, vendor payments, and sponsorship revenue. Oversaw all accounting processes to ensure financial transparency and accountability.Sponsorship & Brand Growth: Built partnerships with 20+ regional and national sponsors, increasing financial backing by 60% and expanding long-term brand collaborations.Digital & Social Strategy: Led visual content strategy and daily management across social platforms, growing our audience by over 200% and boosting post-event engagement.