Erica Yang
Marketing and Insights | Driving Customer Loyalty
- Role
- Shopper Marketing & Industry Relations Manager at Perfetti Van Melle
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Erica Yang
With over eight years of experience in marketing and customer analytics, I am passionate…
Experience
Shopper Marketing & Industry Relations Manager
Jun 2024 — Present
Develop and execute shopper marketing initiatives across Mint, Gum, and Candy categories, delivering measurable in-store awareness, consideration, and conversion.•Direct end-to-end management of shopper programs, including planning, execution, and post-event analysis to optimize ROI.•Identify shopper insights and translate them into actionable marketing strategies and retail activations aligned with organizational objectives.•Lead planning and execution of key industry and sales events, such as Sweets & Snacks and NACS, driving brand visibility and customer engagement while partnering with Brand, Sales, and Leadership teams.•Oversee trade advertising strategy by securing annual contracts, managing creative development, and executing digital and print campaigns to establish category thought leadership.
Education
Bowling Green State University
Bachelor of Music, Choral Music
2008 — 2012
University of Cincinnati
Master of Business Administration (M.B.A.), Graduate Certificate in Marketing
2014 — 2015
Skills
- Microsoft Office
- Choral Music
- Classroom Management
- Microsoft Word
- Project Management
- Music Education
- Customer Service
- Consumer Behavior
- Marketing
- Nonprofits
- Retail Sales
- Marketing Research
- Social Media Marketing
- Public Speaking
- Interpersonal Communication
- Data Entry
- Powerpoint
- Microsoft Excel
- Public Relations
- Lesson Planning
- Teaching
- Time Management
- Event Planning
- Tutoring
- Leadership
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