Erica Wu
Strategic Initiative Advisor Marketing, Strategy, Business Development @Altais
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WORK HISTORY
Strategic Initiative Advisor Marketing, Strategy, Business Development @Altais
Leading corporate marketing, digital and web, and communications strategy. Spearheading visual and design strategy across multi-channel sales and marketing initiatives. Leading foundational marketing operations build-outs, while continuing to drive high-value business development support through pitch materials, sales enablement tools, and strategic storytelling. Partnering closely with leadership to align marketing strategy with enterprise goals, bridging business development, brand positioning, and cross-functional execution to support go-to-market.
EDUCATION
San Francisco State University
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT ERICA WU
I transform complex insights into visual narratives, sales enablement tools, and marketing campaigns that drive engagement, revenue growth, and strategic decision-making.I thrive at the intersection of strategy, marketing, and business development, translating data, research, and analytics into compelling narratives, pitch decks, and materials that influence leaders and empower teams.
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