Erica Wu

About Erica Wu

I transform complex insights into visual narratives, sales enablement tools, and marketing campaigns that drive engagement, revenue growth, and strategic decision-making.I thrive at the intersection of strategy, marketing, and business development, translating data, research, and analytics into compelling narratives, pitch decks, and materials that influence leaders and empower teams.

Experience

1. Strategic Initiative Advisor Marketing, Strategy, Business Development

   Altais

   Dec 2024 — Present

   Leading corporate marketing, digital and web, and communications strategy. Spearheading visual and design strategy across multi-channel sales and marketing initiatives. Leading foundational marketing operations build-outs, while continuing to drive high-value business development support through pitch materials, sales enablement tools, and strategic storytelling. Partnering closely with leadership to align marketing strategy with enterprise goals, bridging business development, brand positioning, and cross-functional execution to support go-to-market.

Education

• San Francisco State University

  Bachelor of Business Administration (B.B.A.), Marketing

Skills

• Administrative Work
• Enthusiastic Self-Starter
• Retail Sales
• Facebook
• Energetic Team Player
• Public Speaking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Sales
• Customer Service
• Infusionsoft
• Email Marketing
• Marketing
• Teamwork
• Fast-Paced
• Leadership
• Customer Experience
• Online Marketing
• Multi Tasking
• Retail
• Time Management
• Goal Oriented