Erica Welch

About Erica Welch

Graduate from the Price College of Business at The University of Oklahoma with my B.B.A in Marketing. A marketing leader with 10+ years of experience driving growth through integrated campaigns across digital, paid media, traditional and experiential channels. Proven track record of increasing lead generation, optimizing multimillion-dollar budgets, and delivering measurable results through data-driven strategy.Currently leading cross-functional marketing initiatives and a team of specialists, aligning marketing efforts with business objectives to strengthen brand presence and drive revenue. Experienced in translating complex business needs into clear messaging, scalable campaigns, and performance-focused execution.Core Competencies: Marketing Strategy Project ManagementLeadership/DevelopmentSocial MediaDigital MarketingEmail MarketingAdobe CreativeWeb DevelopmentContent Management

Experience

1. Marketing Manager

   Warren CAT

   Oct 2022 — Present · Oklahoma City, OK, US

   Lead strategic planning and execution of multi-channel marketing initiatives across digital, paid media, social, and events aligned with organizational growth objectives• Developed and implemented 50+ integrated campaigns annually, increasing qualified leads by 200% and strengthening brand visibility• Manage a $3M marketing budget, optimizing spend across paid digital advertising, social media, and experiential activations to maximize ROI• Collaborate with sales and operations teams to align promotions and customer-facing initiatives with business goals• Oversee digital presence including website content and campaign positioning to ensure brand accuracy and performance optimization• Establish KPIs and provide routine reporting on campaign performance, adjusting strategies based on measurable results• Build and manage strategic partnerships and sponsorships to expand brand reach and community engagement• Present marketing performance updates and strategic insights to executive leadership• Supervise a team of 6 marketing specialists, providing direction, development, and project oversightKey Achievements• Increased qualified lead generation by 200% year to date through data-driven digital and event marketing strategies• Managed and optimized a $3M marketing budget across paid media, digital advertising, and experiential activations• Directed high-profile corporate events contributing to $2M+ in revenue year to date• Built and managed strategic partnerships generating brand exposure to over 2 million audiences annually• Completed a 2-year leadership development program mentoring emerging talent and strengthening cross-functional collaboration

Education

• University of Oklahoma

  Bachelor’s Degree, Marketing

  2014 — 2018

Skills

• Teamwork
• Microsoft Excel
• Leadership
• Social Media
• Time Management