Erica Barth

About Erica Barth

Erica is a marketing leader with 20+ years’ online marketing, digital media, advanced analytics, and client service experience within an agency, in-house and high growth environment. During her tenure at premier performance marketing agencies like iProspect and Resolution Media, she managed teams of 100+ people, P&L’s of up to $10M in revenue,$100M+ media budgets, and senior client relationships as member of their leadership teams. She has expertise in a wide variety of marketing disciplines, particularly Paid Search, SEO and Paid Social. Erica is passionate about creating effective and innovative performance marketing strategies, building and developing teams, and working in cross-functional environments.Career Highlights:• Digital Marketing Strategy - Helped retailer prove effectiveness of digital through online-to-store testing, increasing investment from $6M to $25M+• Client Services & Talent Management – Stepped in as lead for vital at-risk client, developing strategic plan to hit their KPIs and optimizing team to retain business• Product & Service Development – Took digital behavior analysis product previously stalled at concept to full rollout as a key agency differentiator • Thought Leadership – Panelist at events such as Google’s Performance Summit and interviews in publications like MediaPost and eMarketerSpecialties: Client Relationship Management, Digital Marketing Strategy Development and Execution, Team Building and Management, Digital Media and Analytics Technology, Product Marketing, Business Development, Partner Relations, B2B Marketing, Event Planning

Experience

1. Managing Director, Global Head of Performance Marketing & Analytics

   Edelman Intelligence

   Nov 2025 — Present · Miami-Fort Lauderdale, FL, US

Education

• Penn State University

  BS, Marketing and International Business

  1998 — 2003

Skills

• Web Analytics
• Strategy
• Sem
• Mobile Marketing
• Digital Media
• Team Management
• Social Media
• Interactive Marketing
• Digital Marketing
• Social Media Marketing
• Product Marketing
• Search Engine Marketing (Sem)
• Analytics
• Strategic Partnerships
• Lead Generation
• SEO
• Search Engine Optimization (SEO)
• B2b Marketing
• Pay Per Click (Ppc)
• Marketing
• Digital Agency
• Crm
• Ppc
• Marketing Strategy
• General Management
• Advertising
• Email Marketing