Erica Tout
Lead Ux Designer Strategist @Highmark
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WORK HISTORY
Lead Ux Designer Strategist @Highmark
Led UX strategy for migrating two major consumer websites to Adobe Experience Manager (AEM), modernizing design and improving accessibility.• Taxonomy and design for launch of a new Medicare Duals Select Plan across both sites.• Partnered with Copywriter to lower reading grade levels.• Collaborated with Content Strategist on journey maps, personas, and information architecture.• Worked with dev to design new components and refine existing ones, enhancing usability and accessibility.• Consolidated government landing pages into templates, streamlining content management & ensuring brand consistency.• Redesigned form experience, cutting desktop length by 50%.• Improved accessibility and height issues in alert banners. • Built a Figma-based accessibility and UX enhancement library with best practices and research resources.• Led branding and UX for side initiatives, including- Habit of the Year: Interactive calendar with daily prompts and educational content-(Un)Hungry: Connecting users with local food banks - Preventive Schedule & Site of Services pages: Redesigned to enhance readability, brand alignment and integrate best practices.
EDUCATION
Florida Atlantic University
BFA
Florida Atlantic University
Bachelor's degree
ABOUT ERICA TOUT
User experience leader with 14+ years of successful, responsive design…
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