Erica Tibert
- Role
- Digital Marketing Manager at Optos
- Location
- Worcester, MA, US
- LinkedIn followers
- 500 followers
About Erica Tibert
Experienced Digital Marketing Manager with a demonstrated history of working in the…
Experience
Digital Marketing Manager
Oct 2021 — Present · Marlborough, MA, US
Focus on digital strategy and optimization of digital campaigns for both B2C and B2B markets Manage digital operations, content, and infrastructure including websites, social media, sales enablement tools and CRM database Work closely with sales team on sales strategy, development and implementation Plan and execute regular email campaigns Maintain and grow existing online communities across Facebook, LinkedIn, Instagram and Twitter by creating engaging social media content Manage content on website through landing pages, forms and CMS platform Ensure creative marketing materials undergo regular review and adhere to brand guidelines Develop and communicate marketing plans, campaign results and project recommendations to senior management team Manage the marketing relationship with buying alliances and corporate accounts to ensure partnership growth and identify new opportunity
Education
Isenberg School of Management, UMass Amherst
Bachelor of Science, Hospitality and Tourism Management
2007 — 2011
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