Erica Skelly
Manager of Omnichannel Personalization @Horizontal Digital
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WORK HISTORY
Manager of Omnichannel Personalization @Horizontal Digital
Build and sustain relationships with 24 key brands across 9 different industries- Direct strategy and delivery of omnichannel personalization tailored to client brand goals, leveraging data and customer insights to influence digital and in-store experiences- Manage a team of personalization strategists - curating a cohesive practice and overseeing execution, while supporting individual career growth- Build customer engagement strategies and innovation frameworks in collaboration with cross-functional stakeholders including sales, product, tech, and analytics- Play a key role in roadmap development, aligning personalization tactics with overarching brand strategy and product vision- Develop and present strategic recommendations to executive stakeholders, supporting enterprise-wide transformation and brand relevance
EDUCATION
Hope College
Bachelor of Arts (B.A.), Business and Theater
ABOUT ERICA SKELLY
Marketing and personalization leader with deep experience driving customer-first growth across digital, retail, and omnichannel platforms. I specialize in turning data and customer insights into scalable strategies that increase engagement, conversion, and revenue.I’ve led loyalty, mobile app, digital product, and personalization initiatives for enterprise brands, partnering cross-functionally across product, analytics, technology, and sales to deliver measurable business impact.Known for being highly collaborative, data-driven, and execution-focused—connecting strategy to results while building and mentoring high-performing teams.
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