Erica Sabel

About Erica Sabel

I\'m a marketing and communications professional passionate about creating memorable experiences through compelling storytelling. My background spans both film & television, and the exciting world of theme parks. I\'m skilled in developing and executing successful marketing campaigns, building strong relationships, and bringing creative ideas to life.

Experience

1. Manager, Communications Planning & Strategy

   Universal Destinations & Experiences

   Dec 2024 — Present · Los Angeles, CA, US

   Leading Communication Strategy & Planning for Universal Studios Hollywood\'s integrated marketing campaigns, identifying how, when, and where to intersect with our customers across paid, owned, and earned channels- Developing audience-centric strategies, translating them into channel-level plans- Distilling audience insights to craft compelling messages that drive customer journeys- Collaborating with creative teams to bring campaigns to life through impactful content- Optimizing campaigns based on data and performance analysis- Ensuring seamless project execution and delivery within tight deadlines.

Education

• New York University

  Bachelor’s Degree, Media, Culture and Communication

  2015 — 2019

Skills

• Microsoft Powerpoint
• Management
• Event Planning
• Microsoft Office
• Press Releases
• Teamwork
• Communication
• Social Media
• Microsoft Word
• Social Media Marketing
• Microsoft Excel
• Twitter
• Public Relations
• Strategic Communications
• Research
• Public Speaking
• Marketing
• Leadership
• Facebook
• Editing
• Customer Service