Erica Rossin
Senior Manager of Experience Marketing at MedBridge
- Role
- Senior Manager, Experience Marketing at Medbridge
- Location
- Schenectady, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Experience Marketing
May 2022 — Present
Manages end-to-end strategy and execution of MedBridge’s participation in conferences, trade shows, and external sponsorships-Works with the VP of Marketing to determine KPIs, including lead generation and revenue targets for the year; reporting on percent to target, quarterly and annually-Collaborates cross-functionally ensuring best-in class event experiences-Owns and executes the yearly conference calendar and initiatives needed to meet channel goals through cross-department collaboration and previous year insights-Produces detailed proposals for events, including timelines, venues, suppliers, staffing, and budget-Manages all pre-event and post-event training and evaluations to drive ROI.
Education
Boston University College of Arts and Sciences
Bachelor of Arts
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