Erica Reed
Director of Sales Marketing @Aimbridge Hospitality
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WORK HISTORY
Director of Sales Marketing @Aimbridge Hospitality
As the Director of Sales & Marketing, I lead strategic initiatives to drive revenue growth and elevate the Bourbon Orleans Hotel as a premier destination in the heart of New Orleans. My role consists of:Sales Leadership: Oversee group, corporate, and leisure sales strategies to maximize occupancy and profitability.Marketing Strategy: Develop and execute integrated marketing campaigns that highlight the hotel’s unique blend of historic charm and modern luxury.Brand Positioning: Ensure consistent brand messaging across digital platforms, partnerships, and promotional materials.Team Development: Mentor and manage a dynamic sales and catering team, fostering a culture of collaboration and excellence.Client Relations: Build strong relationships with key accounts, event planners, and travel partners to secure repeat business and long-term partnerships.Revenue Optimization: Collaborate with revenue management to analyze market trends and adjust pricing strategies for optimal performance.
EDUCATION
Nicholls State University
Bachelor's degree
University of New Orleans
Master's degree
ABOUT ERICA REED
Director of Sales | Hospitality Enthusiast | NOLA Native From starting as a Sales…
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