Erica Puntel

About Erica Puntel

Professional brand (portfolio) communicator, who has a passion for enterprise…

Experience

1. Director, Brand Communications and Media Relations

   UCB

   Jul 2022 — Present

   Various roles of increasing responsibility within the U.S. Communications team with current responsibility for managing above-brand communications, brand communications for epilepsy and rare disease, and media relations to drive continuity for more efficient and impactful storytelling. In previous roles: • Balanced communications strategies for UCB\'s epilepsy portfolio and rare disease communications, leading up to potential approvals • Strategically planned for and executed successful communications plans for epilepsy product launches, growing earned and social media share of voice (SOV) by double-digits in consecutive years • Amplified UCB\'s commitment to rare disease, growing earned and social media SOV by triple-digits through patient storytelling and thought leadership • Held a dual role as global communications lead for the company’s digital business transformation, working across the company to create a narrative and communications strategy to support our digital ambition • Grew UCB’s reputation in digital business transformation to key audiences, increasing SOV by more than double

Education

• Hope College

  Bachelor of Arts, Magna Cum Laude, Phi Beta Kappa

• The Ohio State University

  Master of Arts

Skills

• Internal Communications
• Digital Media
• Marketing Strategy
• Event Planning
• Product Launch
• Strategic Communications
• Television
• Social Media
• Public Relations
• Mobile Communications
• Strategy
• New Media
• Publicity
• Press Releases
• Social Media Outreach
• Writing