Erica Presley

Vice President of Sales and Publishing at Homelife Media @HomeLife Brands

Costa Mesa, CA, US
EMAILS
e••••@homelifemedia.com
MOBILE NUMBERS
+19•••••••04

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WORK HISTORY

Jan 2022 — Present

Vice President of Sales and Publishing at Homelife Media @HomeLife Brands

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Anaheim, CA, US

20+ years qualifying experience in brand marketing, publishing and digital media. Demonstrate knowledge of ad operations, working closely with sales, publishing and social teams to incorporate and execute client focused campaigns.Focus is on iHeartDogs and iHeartCats blogs, either on the publisher or client side of the business.Ability to manage multiple priorities in a high-volume, fast-paced environment with excellent communication and presentation skills.Independently develop creative ideas and articulate opportunities for key clients.Work closely with multiple departments to explore and expand partnerships with innovative and unique ideas.

EDUCATION

2001 — 2004

Cypress College

Associates Degree, Liberal Arts and Sciences/Liberal Studies

2004 — 2007

California State University, Fullerton

Bachelor's degree, Criminal Justice and Corrections

SKILLS

Integrated MarketingPointrollDigital StrategyMobile DevicesManagementDart for PublishersDfaDigital MarketingDigital MediaHtmlMicrosoft WordEyeblasterFlashElanSocial MediaAdobe AcrobatSocial Media MarketingAdvertisingMicrosoft ExcelPowerpointOutlookNativeSnagitJavascriptMarketing StrategyOnline MarketingEmail MarketingPublishingMicrosoft OfficeSalesOnline AdvertisingMediamindMarketingDoubleclick

ABOUT ERICA PRESLEY

As the Vice President of Publishing and Sales at HomeLife Media Brands, I lead a dynamic team committed to driving growth, enhancing market presence, and delivering high-quality media solutions. With over 20+ years of experience in publishing and sales, I specialize in creating innovative strategies that not only meet but exceed business goals. My leadership approach is grounded in collaboration, data-driven decision-making, and a relentless focus on customer success.At HomeLife Media Brands, I oversee all aspects of content development, distribution, and sales performance, ensuring our media offerings remain at the forefront of industry trends. From fostering strategic partnerships to optimizing revenue streams, I’m passionate about transforming challenges into opportunities and delivering value to both our clients and audience.Let’s connect and explore how together we can shape the future of media and publishing.

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