Erica Overvold
Sr. Creative Producer | Leadership, Project Management & Strategy
- Role
- Senior Client Advisor at FERRAGAMO
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Erica Overvold
With over a decade of experience in creative production and program management, I have developed expertise in retail media, project management, digital storytelling and leadership. As a Creative Producer, I am driven by my mission to deliver innovative creative solutions that resonate with diverse audiences. My goal has always been to collaborate with teams to drive impactful storytelling, bringing fresh perspectives and efficiency to every project. Throughout my career, I\'ve led creative initiatives as part of a dynamic team, focusing on innovation, and the use of PM tools and GenAI to streamline workflows. My roles have involved overseeing integrated creative solutions across multiple channels, driving collaboration, and ensuring projects align with organizational goals. Working alongside talented professionals, I have contributed to the success of marketing campaigns and helped foster a culture of creativity and operational excellence.
Experience
Senior Client Advisor
Jan 2026 — Present
Education
Santa Barbara City College
Associate of Arts (AA), Art History, Criticism and Conservation
2009 — 2010
FIDM
Associate of Arts (A.A.), Merchandise Marketing
2012 — 2014
UC Santa Barbara
Bachelor of Arts - BA, Art History, Criticism and Conservation
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