Erica Lowe
Marketing Manager | Brand Strategy & Campaign Execution | Driving Engagement Across Digital and Traditional Platforms
- Role
- Marketing Manager at Cellular Sales
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Erica Lowe
With over a decade of experience in brand marketing and strategic partnerships, I specialize in creating and executing comprehensive marketing campaigns that elevate brand presence and drive customer engagement across multiple channels. My proven track record spans consumer, B2B, and recruitment marketing, where I leverage data-driven insights to craft compelling narratives that resonate with target audiences.At Cellular Sales, I lead the development of integrated marketing strategies that encompass digital and traditional platforms, including paid media, email, SMS, social media, website, and merchandising. Throughout my career, I\'ve thrived in collaborative environments, working closely with cross-functional teams and external partners, including industry giants like Verizon, Apple, and Google, to launch successful campaigns and new product initiatives. My experience includes developing strong client relationships across multiple industries, including retail, telecommunications, tourism, restaurant, and grocery.I am passionate about brand development and continuously seek innovative ways to enhance customer experiences throughout the purchase lifecycle. By managing creative processes and ensuring alignment with brand guidelines, I help organizations build strong, lasting connections with their audiences. My expertise extends to content marketing, campaign management, digital advertising, and website strategy.Let\'s connect and explore how we can drive brand success together!
Experience
Marketing Manager
Apr 2024 — Present
Education
University of Tennessee, Knoxville
Bachelor of Science in Business Administration, Marketing and Economics
2010 — 2014
Skills
- Qualtrics
- Spss
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Organization
- Powerpoint
- Qualitative Research
- Market Research
- Social Media Marketing
- Customer Service
- Management
- Banking
- Insurance
- Risk Assessment
- Data Analysis
- Data Entry
- Social Networking
- Event Planning
- Time Management
- Keynote
- Making Deadlines
- Microsoft Powerpoint
- Advertising
- Marketing
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