Erica Gerberry

About Erica Gerberry

I\'m a marketing and communications professional who’s passionate about helping brands find their voice and connect with people in meaningful, authentic ways. Whether it’s through compelling content, thoughtful storytelling, or strategic PR, I love crafting messages that make people feel something and take action.My background spans social media strategy, content marketing, and public relations. I bring a mix of creativity, clarity, and collaboration to every project. I believe strong communication is about more than just getting attention; it’s about building trust and delivering real value.Areas of expertise:• Integrated Marketing Communications• Content Marketing & Copywriting• Digital & Social Media Strategy• Campaign Planning & Execution• Brand Strategy & Positioning• PR Strategy• Cross-Functional Collaboration

Experience

1. Marketing & Communications Director

   Besa

   Jun 2025 — Present · Columbus, OH, US

Education

• The Ohio State University

  Bachelor of Arts (B.A.), Strategic Communication

  2013 — 2016

Skills

• Facebook
• Blogging
• Community Engagement
• Social Media Outreach
• Marketing Strategy
• Twitter
• Wordpress
• Marketing
• Copy Editing
• Social Media Marketing
• Community Management
• Mailchimp
• Instagram
• Photoshop
• Imovie
• Hootsuite
• Strategic Planning
• Digital Marketing
• Customer Service
• Writing
• Pinterest
• Web Content Creation
• Web Content Management
• Strategic Communications
• Press Releases
• Teaching
• Microsoft Office
• Social Media
• Internal Communications