Erica Hilgeman Moon
Head of Product Marketing · Building category-defining product-market fit and GTM for Event Tech, K-12 & SLED. Driving adoption at scale of multiple B2B SaaS.
- Role
- VP Marketing at Moon Marketing Strategy
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Erica Hilgeman Moon
I build B2B marketing engines that turn complex technology into measurable revenue — and I do it in markets where trust matters more than tactics. Over 25+ years at Dell, VMware, and as CMO at NextEdge, I\'ve taken businesses from incubation to $100M+ by obsessing over one thing: what does the buyer actually need to believe before they act? What deep problem do they have that we can solve? That focus drove a 4K-to-23K lead expansion at VMware, a K-12 education market Dell still runs at $100M/year, and an event series that generated 227x pipeline ROI for a company that had never run a demand gen program. My sweet spot is at the intersection of technology and human connection — which is why I\'m drawn to event technology (where live experience is the product) and EdTech/SLED (where building institutional trust is a prerequisite to any sale). I\'ve been a product marketer, a GTM strategist, and even a buyer in both spaces. I lead with strategy and data. I close the gap between a strong product and a market that understands why it matters. If you\'re building a B2B SaaS marketing function and need someone who can set the vision, build the team, and put numbers on the board while rolling up her own sleeves — let\'s talk.Open to Head/VP of Product Marketing roles for B2B SaaS in Event Tech and K‑12/SLED, as well as advisory work for founders operating in trust‑heavy markets.
Experience
VP Marketing
Oct 2024 — Present · Austin, TX, US
Focus: Helping B2B SaaS and services companies drive adoption of complex technologies through product-market fit, pipeline engineering, and high-ROI event series.*Drove new category-creation recurring revenue service to $7 mil ARR in 9 months through positioning, targeting, sales enablement, and events.*Found product-market fit lever to take 53% of 4 month+ stuck deals and turn them into active pipeline.
Education
Stanford University
A.B; included, International Relations; political science; history, statistics, lit, language, and econ
1989 — 1993
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