Erica Simpson

WORK HISTORY

EDUCATION

SKILLS

ABOUT ERICA SIMPSON

I’ve spent 15+ years accelerating global commercial growth through marketing in corporate and investment banking, capital markets, fintech, and media, partnering with executive leadership and P&L owners at Fortune 500 firms to elevate brands, expand relationships, influence revenue, and win new business.I got my start during the 2008 financial crisis, working in banking operations while studying for an MBA in economic crime and fraud management. That foundation shaped how I show up as a marketer today — anchored in a strong command of risk, data, and decision rigor that I use to strengthen brand value, focus on the opportunities that matter most, and drive commercial outcomes in high-stakes environments. My experience spans strategic global roles in brand, digital, and product marketing, including launching a European broker-dealer in London at BNY, creating an award-winning brand and website at Mizuho, implementing an agile martech stack and launching an AI-powered trading platform at Broadridge, and shifting marketing from executional support to growth ownership at Dow Jones. Along the way, I’ve delivered over 500% ROI, increased marketing’s contribution to revenue by double digits, drove record-setting acquisition and retention rates, led multiple enterprise rebrands, and built scalable go-to-market operating models that improved efficiency and reduced costs.As a leader, my ethos is simple: provide clarity, empower strong judgment, and own outcomes, staying grounded in the principles that influenced me early in my career and still guide me today.