Erica Lowery

Experience

1. Product Marketing Manager, Retention & Engagement Porte

   Populus Financial Group

   Sep 2021 — Present · Dallas, TX, US

   Responsibilities: early customer engagement, existing customer lifecycle, feature adoption initiatives, campaign management, re-engagement and retention programs, customer experience. • Oversee and identify retention-focused marketing opportunities toward driving loyal and engaged card customers and maximizing long-term customer LTV/retention • Lead retention roadmap and optimize lifecycle program, including campaigns, email, push, in-app, print, and surveys, by leveraging customer data insights toward targeted and personalized banking experiences • Collaborate with internal and external agency teams to plan, prioritize, budget, and push end-to-end execution of projects in alignment with Porte card’s brand standards, creative strategy, and business objectives • Build reporting via Power BI and Excel with analytics teams to track campaign metrics on engagement and performance toward guiding future, actionable marketing decisions

Education

• The University of Texas at Austin

  Bachelor of Business Administration - BBA, Marketing

  2017 — 2020

• The University of Edinburgh

  Study Abroad, Business Law and Ethics

  2018 — 2018