Erica Llanera
Associate Manager, Commercial Marketing - Super Premium Tequila (Tres Generaciones, El Tesoro) @Beam Suntory
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WORK HISTORY
Associate Manager, Commercial Marketing - Super Premium Tequila (Tres Generaciones, El Tesoro) @Beam Suntory
New York, NY, US
Translate global experience design plans into commercially viable US brand plans -Responsible for the development of strategic BTL programming & assets in tandem with creative agency on record; OFP displays & VAPs, consumer pull programs, activation guides for trade & ONP programming, program sell sheets -Lead National POS Buys from decisions on creative development and pricing
EDUCATION
City University of New York-Hunter College
Bachelor’s Degree, Women & Gender Studies
International Wine Center
WSET Level 2 Certified
ABOUT ERICA LLANERA
Highly dynamic Marketer with combined 8 years experience in brand management, commercial marketing and public relations within the US alc bev industry. A motivated self-starter, dedicated to creating strategic national programs to build brand equity across key markets.
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