Erica Lewy

Assistant Director Marketing Communications @Boston University Fitness & Recreation Center

Boston, MA, US

As the Assistant Director of Marketing & Communications, I lead the department\'s marketing efforts, ensuring alignment with our mission to promote health, wellness, and community engagement. In this role, I- Spearhead strategic planning and oversee marketing campaigns that drive progress toward departmental goals- Develop and evaluate integrated marketing strategies that enhance branding, sponsorships, and audience engagement- Supervise two full-time Assistant Managers and a team of student creatives, fostering collaboration and growth- Manage community partnerships and sponsorships to strengthen PERD’s role within the university and beyond- Use data insights to assess campaign effectiveness and ensure continuous improvement. I am committed to advancing PERD’s mission through innovative marketing strategies, building strong partnerships, and creating a unified brand identity.

Rhode Island School of Design

Bachelor of Fine Arts - BFA