Erica Taylor
Senior Director, Growth & Engagement at Warner Bros. Discovery | Ex-Amazon PM
- Role
- Senior Director, Growth & Engagement at Bleacher Report
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Erica Taylor
Skilled product marketing manager with 10+ years of experience in top entertainment, sports, and tech organizations. Expert in digital product management, channel marketing, e-commerce, and data analysis. Strong owner with proficiency in roadmap and feature development, cross-team collaboration, affiliate marketing, lifecycle development, email marketing, event marketing, and CRM. Adept at using SQL, Tableau, and Excel to analyze data and craft business insights. Possess a background in vendor management, responsible for contract negotiations and e-commerce strategy. Digital product management | Digital marketing | Content marketing | E-commerce | Go-to-market strategy | Microsoft Excel | SQL | Tableau | SEO | Google AdWords | Google Analytics | Mixpanel
Experience
Senior Director, Growth & Engagement
Mar 2026 — Present
Education
Syracuse University: The Martin J. Whitman School of Management, S.I. Newhouse School of Public Communications
BS, Public Relations, Marketing Management
2008 — 2012
Skills
- Press Releases
- Cision
- Ap Writing
- Lexisnexis
- Tumblr
- Microsoft Office
- Factiva
- Adobe Creative Suite
- Media Relations
- Social Networking
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