Erica Hong
- Role
- Global Performance and on Platform Lead, Marketing at Meta
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Global Performance and on Platform Lead, Marketing
Jan 2021 — Present
Oversees the team responsible for end to end strategy and execution of Meta Ads for Consumer Marketing campaigns globally. The team handles around half a billion in advertising budgets annually across the portfolio of apps. We partner closely with internal and external stakeholders across: Media, Product/Brand Marketing, Ads Products, Insights & Analytics, Creative, and Global Sales teams with the end goal of driving scalable impact for Meta Consumer Business objectives.
Education
UC San Diego
Political Science, Political Sciences, International Relations
Skills
- New Media
- Web Content Management
- Management
- Educational Leadership
- Leadership Development
- Advertising
- Organizational Leadership
- Digital Marketing
- Online Marketing
- Public Relations
- Leadership
- Strategy
- Strategic Leadership
- Online Advertising
- Training & Development
- Technical Leadership
- Analytics
- Thought Leadership
- Press Releases
- Adobe Acrobat
- Salesforce.com
- Team Leadership
- Volunteering
- Social Media Marketing
- Java
- Sales Operations
- Marketing
- Social Media
- Editing
- Digital Media
- Digital Strategy
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