Erica Herzog
Partnerships, Influencers, & Affiliates @ Mindbloom | Growth, Marketing, Partnerships, Content
- Role
- Head of Partnerships & Affiliates at Mindbloom
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Erica Herzog
As the Partnerships & Affiliates Lead at Mindbloom, I lead the identification, development, and execution of partnership strategy, objectives, and plans to increase revenue and market share for both Mindbloom and strategic partner accounts (including influencers & brand partners). I work cross-functionally with marketing, creative, product, engineering, finance, and legal teams to create and launch customized go-to-market campaigns, marketing strategies, and partnership launches that support brand campaigns and deliver value for everyone in our ecosystem.I have over eight years of experience in strategic revenue and partnership leadership, with project management and business development expertise. I have led global and new market penetration, delivering new sales in every role, and understanding and executing full-funnel marketing campaigns to support top-line growth and reach/awareness. I am a decisive data-driven strategist and business partner, with an entrepreneurial spirit and a passion for wellness and personal growth.
Experience
Head of Partnerships & Affiliates
Dec 2023 — Present
Leading influencers, ambassadors, brand & corporate (B2B2C) partnerships, & affiliates.About Mindbloom: At Mindbloom, we\'re on a mission to transform lives to transform the world. We\'re a team of clinicians, technologists, and researchers partnering to increase access to science-backed mental health treatments, starting with guided ketamine therapy for depression, anxiety, & PTSD. Mindbloom is the largest provider of psychedelic therapy in the world.* psychedelic therapy sessions per year (over 750K to date)* 36 states reaching + 86% of Americans* 2 Largest-ever peer-reviewed clinical studies on ketamine therapy in history, demonstrating the best clinical outcomes for depression and anxiety of any treatment, ever* Backed by Tier 1 VC\'s (Series B) and led by an executive team of serial heads of their respective functions.
Education
Michigan State University
Bachelor of English, English with a Concentration in Creative Writing
Kellogg Executive Education
Executive Education Accelerated Marketing Leadership Program
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