Erica Haydock
- Role
- Senior Manager, Head of North America Paid Search at VistaPrint
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Erica Haydock
Performance Marketing Leader experienced in scaling and growing large-scale marketing…
Experience
Senior Manager, Head of North America Paid Search
Dec 2019 — Present
Lead and represent the NA paid search team across the organization. Partner with senior leaders to communicate strategic value of paid search efforts, cultivate internal knowledge and advocacy for the channel and drive profitable growth by delivering on business objectives and key results.\\\\n- Manage multi million dollar annual budgets in marketing spend that contributes a third of Vistaprint’s revenue.\\\\n- Develop and manage a global team of 8 paid search specialists to drive SEM strategy, optimization and implementation\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Analytics
- Digital Marketing
- Organic Search
- SEO
- Online Advertising
- Sem
- Media Planning
- Online Marketing
- Competitive Analysis
- Search Advertising
- Google Analytics
- Omniture
- Ppc
- Crm
- Marketing
- Display Advertising
- Digital Strategy
- Google Adwords
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